House Committee on Economic Development Studies the Aromatic Coconut Supply Chain, from Orchard to Packhouse, Factory and Export Market
The House of Representatives' Committee on Economic Development visited Ratchaburi to study the aromatic coconut industry across the full supply chain at Coconut Breeze Damnoen Saduak Co., Ltd.
On 31 August 2026, the Committee on Economic Development of the House of Representatives visited Ratchaburi Province to study conditions in the aromatic coconut industry, hearing the problems, recommendations and perspectives of local operators through site visits and meetings with the relevant government agencies.
Representatives from three provincial commerce offices — Ratchaburi, Samut Songkhram and Samut Sakhon — joined the discussion at Coconut Breeze Damnoen Saduak Co., Ltd. to give a full picture of the industry from upstream through midstream to the destination market.
The visit made clear that the challenges facing the aromatic coconut industry are not limited to falling farm-gate prices. They are structural issues connected across the entire supply chain — from growers and crop aggregators to packhouses and processing plants, and on to exporters and end markets.
One key point is that the market now plays a far greater role in setting prices. End customers determine size, quality, price and purchasing conditions, requiring producers and farmers to adapt to market demand more than in the past. Connected data across orchards, packhouses, factories and markets therefore matters: it supports better production planning, reduces the problem of harvests arriving all at once, and helps farmers produce to what the market actually wants.
Local operators also noted that the aromatic coconut market is now highly competitive at every level — growers, aggregators, packhouses, factories, brands and retailers — so competing on price alone is no longer viable. The industry must give greater weight to quality, grading, choosing the right markets, brand building, and adding value to the product.
The visit underlined that solving the aromatic coconut problem requires a whole-system view rather than a focus on price alone, linking orchard production and the management of packhouses and factories through to demand in destination markets.
If information and operations across each part of the chain can be better connected, farmers, operators and exporters will be able to plan more accurately, reduce volatility, and strengthen the long-term competitiveness of Thai aromatic coconuts.
